HOW DID WE WORK?
We started by conducting a detailed analysis of the target audience to identify the major segments to work with. This step allowed us to determine the potential customers’ needs and interests.
Based on this research, we developed offers which created the foundation for future advertising campaigns:
- a 5% discount for IDPs (internally displaced persons)
- turnkey apartments
These offers were targeted at the chosen segments, which allowed us to ensure the efficiency of advertising campaigns.
RESULTS
These campaigns generated a substantial increase in transactions, totaling 699 from 31 May to 5 July: 313 from the “5% Discount for IDP” campaign at $0.91 each and 356 from the “Turnkey Apartments” campaign at $0.8 each.
