So, Smart Shopping is new, which means an exciting and relevant tool for the user (potential buyer). While everyone will understand its mechanics, we offer to be among of the first to receive active sales from it.
There are three options for issuing goods to set up Smart Shopping advertising.
- Products in the Google search engine
A user who starts searching for a product in Google on delivery should see exactly your product with the price and placement site, and this encourages him to go to your site and make a purchase. This speeds up the search for a buyer and brings an interested consumer to a particular product to your site.
The ad contains a photo of the product, price, rating, store name, title, and additional information. If the advertising campaign is set up correctly, the potential buyer will find what he was looking for on your site and not elsewhere. Our Google Ads specialists will help you with this.
- Placing products in the Google products marketplace
The user can search for goods not only in the general search engine but among the interests displayed by stores. This search includes filters by price, brand, and other categories, simplifying user search. The placed product contains the same data as the products in the general Google search engine, and the price per click is lower than the cost of the transition in the network search engine.
- Product within the Google Products page
This is an opportunity for a detailed review of the product without going to the site and a list of similar products offered.
All of these shopping companies are posted on YouTube, both as a search and on the main page.
To use this tool, the site must be subject to the following requirements:
- Delivery
The first thing that must be on your site – is delivery across the country by courier (to the door). Without this capability, the Google Ads system will not approve advertising launches in shopping campaigns.
- Payment on the site
The buyer must be able to pay for their purchase online through a site with payment options and automatic order confirmation (without contacting the manager). To provide the buyer with the opportunity to pay for the goods by card, immediately after ordering, you can link to the third-party site service, such as LiqPay, WayForPay, Privat24, or display bank details for payment directly on the order form or specify them in an automatically generated letter.
- The HTTP protocol must be fully protected on the ordering pages.
- Return Policy
The buyer must understand the process of buying, delivering, and returning the goods. In case of impossibility to return the goods in any form – all details must be indicated on the website.
To bring back customers who have already been to your site and set up Google Smart Shopping on them, you need to:
- The remarketing list consisted of more than 100 users;
- Already created product campaigns should have more than 20 conversions on the website in the last 45 days. This is due to the automation of the bidding strategy, which requires specific statistics.
Benefits of using Google Shopping:
- The cost of a click (conversion) is cheaper than other advertising types on the Internet.
- The location of the advertisement is more noticeable – on the side of the issue or the first as a result of search results.
- Relevance of the information because the data on the product’s availability and price are constantly updated. At the same time, it increases the level of customer loyalty.
- The product photo is immediately visible in the ad, distinguishing the ad type.
- Advertising is shown to the target audience because the product is shown in case of a match between the search query and the information from the feed.
- If the ad matches the customer’s request, the search may result in multiple product ads and text ads.
To be the first among your competitors, you need to be the first to implement all the opportunities that appear on the Google space and more. The team of Panem Digital Agency keeps abreast of all recent decisions in online business development. Therefore, we encourage you to develop and bring your site to the most astounding level (you can view SEO services here) (go to the appropriate page). We will do our job again – set up advertising campaigns with relevant and practical tools.
The Google Smart Shopping package includes:
- Site analysis and preparation for Google Smart Shopping
- Google Merchant Center site registration
- Linking a Merchant Center account with Google Ads and Google My Business (if not, create one)
- Creating feeds
- Create a Google Ads campaign
- Set up and choose your campaign structure
- Remarketing based on Google Smart Shopping results
- Performance tracking
- Timely and detailed reporting
