• PANEM / PPC Consulting Services

PPC Consulting Services

Don't let your underperforming paid ad campaigns drain your budget. We offer PPC consulting services to help businesses refine their PPC marketing strategies so that they deliver the desired results.

What Are PPC Consulting Services?

Understanding PPC Consulting

PPC consulting services involve developing, implementing, and optimizing PPC marketing campaigns. While many businesses choose to manage advertising campaigns on their own, PPC consultants offer highly specialized skills and expertise that help secure the best possible results at minimal ad spend.

Benefits of Hiring PPC Consultants

PPC consultants have experience managing PPC campaigns for various types of businesses and in different scenarios, and they know how to optimize paid advertising campaigns for the maximum ROI. Here are some major ways in which hiring a PPC consultant can benefit your digital marketing efforts.

A holistic PPC strategy

A team of professional PPC consultants can help you develop a comprehensive PPC strategy to make your digital marketing efforts more cohesive and coordinated. PPC specialists have the necessary expertise to implement a multi-platform approach, integrating and executing a PPC strategy across search engines, social media, and other platforms. 

A conversion-focused approach

PPC consultants aim to drive conversions at the lowest cost. They employ multiple tactics to direct the right traffic to your landing pages. From writing engaging ad copy and selecting high-performing visuals to targeting the most effective keywords and audiences, an experienced PPC consultant can help you reach your potential buyers wherever they are in the marketing funnel.

Cost effectiveness

One of the most challenging parts of PPC campaign management is maintaining an optimal budget. Ineffective campaigns can literally drain your PPC budget without bringing any positive results. PPC consultants have the expertise to effectively manage your advertising budget, properly allocating it across campaigns and implementing proven bidding strategies.

Ongoing optimization

PPC consultants don’t stop their work once the campaign goes live — professional PPC management involves continuous monitoring and optimizing your PPC campaigns across all platforms. An expert PPC team will track your ads’ performance against critical KPIs and promptly make necessary adjustments or stop campaigns that don’t deliver results.

Why Choose Panem for PPC Consulting?

Expert PPC Consultants with Proven Results

Our decade-long experience delivering pay-per-click consulting services and unparalleled expertise in PPC advertising make us a company you can rely on. Throughout the years, we have completed hundreds of PPC projects, helping our clients increase brand awareness and grow sales while maintaining a high return on ad spend.

Customized Strategies for Maximum ROI

Experienced PPC marketing consultants at Panem have the necessary expertise to maximize your ROI with PPC. We achieve this by targeting the most effective keywords and audiences, performing A/B tests, optimizing landing pages, implementing extensions, and employing other tried-and-true tactics that help achieve lasting results with PPC.

Comprehensive Service Offerings

Panem offers an extensive range of pay-per-click consulting services. From setting up PPC accounts and keyword research to monitoring and optimizing your advertising campaigns, our proficient team of consultants provides end-to-end assistance with PPC management. What is more, we specialize in managing various types of campaigns, including display ads, search ads, paid socials, and more.

How Our PPC Consulting Process Works

Initial Consultation and Goal Setting

We always start by getting to know our clients’ businesses, discussing their goals, and understanding their target audiences. During our initial consultation, we’ll also review your current PPC campaigns, if any, and identify areas for improvement.

Strategy Development

At this stage, our team researches the best-performing keywords for your industry and identifies the platforms where your ads will likely have the biggest impact. Based on this data, we develop a tailored PPC strategy designed to maximize your ROI. 

Campaign Execution and Management

With a solid strategy in place, we’ll launch your PPC campaigns across social media, Google Display Network, and search engines like Google and Bing. Our dedicated PPC consultants will take care of everything, from setting up the campaigns to managing them.

Continuous Monitoring and Optimization

Our pay-per-click consulting services don’t end when everything’s set up and running. We’ll continuously monitor key metrics such as clicks, conversions, and costs, and make improvements like refining keywords, adjusting bids, or testing new ad variations to achieve the best results.

PPC Consulting Services You Can Trust

Years of PPC consulting experience and a data-driven approach allow us to provide premium-quality PPC management services that deliver results. We are a full-service PPC agency, which means that you can entrust us with every step of your PPC campaigns, from keyword research and writing ad copy to bid management and ongoing optimization. In addition, our expert PPC consulting services span different types of PPC ads, including search ads, display ads, Google Shopping Ads, social media ads, and others. 

If you’re looking for trustworthy PPC marketing consultants, contact us today.

Our PPC Consulting Services

Google Ads Management

Panem is a Google Partner company, meaning that we meet Google's specific performance criteria and demonstrate proficiency in Google Ads tools. Our experienced PPC consultants will perform in-depth keyword research to find out which keywords are most likely to attract conversion-ready users. Ongoing monitoring and A/B testing help our consultants continuously improve your Google Ads strategy and achieve sustainable results.

Bing Ads Management

You can entrust a team of professional PPC consultants at Panem to set up and manage your Bing Ads. Our PPC company has a proven track record of helping businesses achieve the best possible results with paid search advertising on Bing. From setting up your campaigns to managing and optimizing them, our PPC specialists will make sure that your every PPC ad on Bing works.

Social Media Advertising

Our pay-per-click consulting services include social media advertising to help businesses like yours boost their brand awareness and grow conversions while reducing marketing expenses. Our social media management specialists pay careful attention to analyzing your target customers and their online behaviors, which allows us to seamlessly expand your reach and encourage engagement.

Remarketing Campaigns

We offer remarketing services to help you reach people who have already engaged with your brand. Our PPC consultants will analyze your past campaigns to identify those with the best performance and, using this data, develop a winning strategy to guide your remarketing audience further down the sales funnel.

Keyword Research & Analysis

Expert PPC consultants at Panem are equipped with professional expertise and tools to conduct comprehensive keyword research, which is a critical stage in PPC marketing. It helps our PPC experts identify keywords that your target customers use when searching for products or services online. This data allows us to target the right audience, improve ad performance, avoid wasted spend, and, ultimately, achieve a high ROI.

Landing Page Optimization

Our PPC consulting services include landing page optimization to make sure your landing pages encourage users to convert. We'll analyze your landing pages and provide you with recommendations on improving their design and content so that they're more conversion-oriented.

PPC Campaign Audits

If campaigns managed by your in-house PPC team don't deliver the desired results, our PPC agency can help you by performing a comprehensive audit to identify areas of opportunity. Our PPC specialists will thoroughly examine keyword performance, ad copy, demographic and location targeting, conversion rates, and general settings to find out what might be hindering your advertising success.

Companies We Worked With

Customer Reviews
Lily Smirnova

Marketing Director, CoreValue

Panem Agency is an ongoing partner that handles SEO, PPC, and content marketing efforts. They aim to improve Google rankings and boost traffic by revising targeted keywords, link building, and web development.
Dmytro Lazarchuk

CMO Relokia

Panem has been our SEO friend for about 3 years. During our cooperation, we've made significant progress in promoting our products and services. The Panem team is result-oriented and, unlike other SEO companies, they are always on the client's side. I strongly recommend Panem as a reliable and effective partner in the field of SE-optimization and promotion.
OLEH SLOBODYANNYK

CEO Visengine

Panem team is professional and always committed to results. We were quite impressed by the in-depth analysis of the market prior to setting out our campaigns. With a hand-in-hand approach Panem team has delivered even better results than expected.
Alex Igrov

CMO, ITFin

They’re responsive and always available to answer any questions about the project. We’re absolutely satisfied with the results, our goals have been met and even exceeded. Their knowledge of PPC and transparent communication is most impressive.
Alexey Shapran, CEO

PioGroup

Their specialists are as professional and as efficient as possible in fulfilling their tasks. Thanks to Panem Agency's work, the client's position in search engine results pages rose to the top five. Panem Agency delivered items on time and communicated transparently. Moreover, they offered good reports, explained things clearly, and met all of the client's expectations overall.
Hennadii Akimov

Lead Marketing Manager, Devlight

Panem Agency provided PPC services for a mobile app development company. The team conducted competitor research and keyword research, wrote ad copies, launched ads, and constantly monitored campaigns. They are experienced, knowledgeable, and client-oriented.
Olena Shabunina

CEO, Semantrum

Thanks to Panem Agency's efforts, we saw a 20% increase in website traffic and a 15% improvement in keyword rankings. We were most impressed by Panem Agency's ability to provide tailored SEO solutions.
Kira Kolesnik

Marketing Specialist, Nimbus Platform

Panem Agency handled a software company's SEO initiatives. They conducted a website review, developed SEO and backlinking strategies, and optimized on-page content, keywords, and meta-tags. We were impressed with their SEO knowledge and commitment to tailoring solutions to our unique requirements.
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Frequently Asked Questions (FAQs)

What does a PPC consultant do?

PPC consultant services involve creating and implementing pay per click campaigns across one or more advertising platforms like Google Ads, Bing Ads, social media, etc. Most typically, the primary goal of PPC consultancy is to increase sales.

How much does PPC consulting typically cost?

The cost of PPC consulting can substantially vary depending on many factors, primarily on the period you're going to use the service and the number of platforms you want to run your pay per click ads on. Contact us to discuss your PPC goals and receive an approximate quote for pay per click advertising services.

How do I choose the right PPC consultant?

When choosing a PPC services provider, make sure that the agency of your choice has experience with your niche. Also, explore independent reviews and case studies to get a more comprehensive view of their performance. It would be ideal if your consultant has relevant certifications such as Google Partner. Finally, talk to your potential PPC service providers to discuss how they communicate with their clients and whether they provide comprehensive reporting.

Which metrics do PPC consultants track?

The most common PPC metrics monitored by PPC consulting specialists include but aren't limited to impressions (the total number of times your ad is shown), CTR (click-through rate), CPC (cost per click), conversion rate, CPA (cost per conversion), ROAS (return on ad spend), and ad quality score.
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