• PANEM / SEO for Technology & IT Companies

SEO for Technology & IT Companies

Expertise You Can Trust

When choosing us as your SEO partner, you're choosing specialist expertise and years of experience doing SEO for IT. As a trusted digital marketing agency, we strive to live up to this reputation and do our best to deliver premium-quality SEO for technology companies like yours.

SEO Approach Tailored for Tech & IT Industries

The competition in the IT sector is more intense than in any other industry, making it challenging for technology companies to stand out from the crowd.

One of the tried-and-true ways of getting your potential customers to find you online is search engine optimization, or SEO.

SEO is the process of making changes to your website to increase its visibility on Google and other search engines, boosting organic traffic and attracting potential leads.

The team at Panem has unmatched expertise and experience doing SEO for tech companies. We understand the unique challenges of marketing technology and IT companies and can help you get tons of qualified traffic to your website.

CONDUCTING KEYWORD RESEARCH

Understanding your potential customers’ search behavior is crucial for every SEO project, regardless of the industry. To make the most of your website’s SEO potential, our specialists will perform comprehensive keyword research to identify high-value queries used by your target audience.

BUILDING WEBSITE STRUCTURE

While being critical for a seamless user experience, a well-organized website structure also helps a search engine to crawl and index your pages more efficiently. Our SEO experts will develop a logical architecture for your website, focusing on intuitive navigation and usability to ensure that both internet users and search engines can easily access your content.

CONTENT MARKETING STRATEGY DEVELOPMENT

We can help you design a robust content marketing strategy that accurately aligns with your business goals. Our experienced tech-savvy writers can produce informative and engaging content to help you position your brand as an authority in the tech industry. Whether landing pages or blog posts, our writers go all out to craft content that is equally attractive to your visitors and search engines.

TECHNICAL AUDIT & OPTIMIZATION

The technical condition of your website can make or break its search engine rankings. As an experienced SEO agency, we take technical SEO seriously. We’ll conduct an in-depth technical audit to identify and fix technical issues that might be negatively affecting your site’s SEO performance. Based on the audit results, our technical SEO experts will provide you with recommendations on how to optimize site speed, fix crawl errors, and ensure mobile-friendliness.

ON-PAGE OPTIMIZATION

Our specialists can optimize pages on your site so that they rank higher and win more relevant traffic. We’ll analyze and improve title tags, meta descriptions, headers, and URLs based on the conducted keyword research and strategically enrich your existing content with keywords that have the most potential to attract qualified traffic to valuable conversion points on your site. Also, we’ll incorporate an internal linking strategy to make it easier for a search engine to understand the relevance of your pages.

LINK-BUILDING STRATEGY CREATION

Link building is an essential part of off-page SEO for tech companies since high-quality backlinks are a significant ranking factor. Our link-building experts provide professional assistance with developing and implementing a link-building plan to acquire authoritative backlinks for your site. We’ll reach out to industry influencers, guest post, and promote your content to the right audiences to get the best link placements within your niche.

SEO ANALYTICS & REPORTING

At Panem, we believe in the power of analytics. By keeping close track of essential metrics, such as organic traffic, keyword rankings, conversion rates, and others, we can identify areas for improvement and make more informed decisions toward our next steps. We include our findings in detailed Looker Studio reports that provide our clients with a comprehensive view of their SEO success.

Companies We Worked With

Why Choose SEO Services for Tech & IT Projects from Panem

1

Proven SEO Expertise in Tech & IT Industry

We have years of experience doing SEO for IT companies, which allowed us to develop a tried-and-true approach that delivers results. Our SEO team has completed a number of successful SEO projects for IT companies of different sizes, including startups.

2

Comprehensive SEO Assistance

Panem is a full-service SEO agency for technology companies, meaning that you can entrust us with handling each and every aspect of your search engine optimization strategy. We can help you with competitor analysis, keyword research, content creation, on-page optimization, and link-building, supported by comprehensive SEO reports that demonstrate your project's progress.

3

SEO Strategies That Align with Recent Algorithm Updates

To provide users with the most relevant and useful information, search engines regularly improve their algorithms. Minor algorithm changes can badly hurt your SEO, leading to dropped rankings and decrease in traffic. That is why our SEO team closely monitors each major search engine's algorithm updates, tailoring your SEO strategy accordingly.

4

Transparent Partnership

At Panem, we're deeply convinced that transparency and trust are crucial for building long-lasting partnerships. We're always honest about the potential outcomes of our SEO projects and will never promise you results that are impossible to achieve.

5

Fair Rates

Our agency is renowned for delivering top-quality SEO services at competitive rates. We offer fair and transparent pricing models so that you know exactly what you're paying for, with no hidden fees or unexpected costs. Our goal is to provide exceptional value for your investment, helping you achieve the best possible ROI.

6

Money-Back Guarantee

With years of experience doing SEO for tech companies, we are confident in the effectiveness of our services. We offer a money-back guarantee to provide you with extra peace of mind — in case we fail to deliver expected results, Panem will refund your investment.

7

Expertise You Can Trust

When choosing us as your SEO partner, you're choosing specialist expertise and years of experience doing SEO for IT. As a trusted digital marketing agency, we strive to live up to this reputation and do our best to deliver premium-quality SEO for technology companies like yours.

Customer Reviews
Lily Smirnova

Marketing Director, CoreValue

Panem Agency is an ongoing partner that handles SEO, PPC, and content marketing efforts. They aim to improve Google rankings and boost traffic by revising targeted keywords, link building, and web development.
Dmytro Lazarchuk

CMO Relokia

Panem has been our SEO friend for about 3 years. During our cooperation, we've made significant progress in promoting our products and services. The Panem team is result-oriented and, unlike other SEO companies, they are always on the client's side. I strongly recommend Panem as a reliable and effective partner in the field of SE-optimization and promotion.
OLEH SLOBODYANNYK

CEO Visengine

Panem team is professional and always committed to results. We were quite impressed by the in-depth analysis of the market prior to setting out our campaigns. With a hand-in-hand approach Panem team has delivered even better results than expected.
Alex Igrov

CMO, ITFin

They’re responsive and always available to answer any questions about the project. We’re absolutely satisfied with the results, our goals have been met and even exceeded. Their knowledge of PPC and transparent communication is most impressive.
Alexey Shapran, CEO

PioGroup

Their specialists are as professional and as efficient as possible in fulfilling their tasks. Thanks to Panem Agency's work, the client's position in search engine results pages rose to the top five. Panem Agency delivered items on time and communicated transparently. Moreover, they offered good reports, explained things clearly, and met all of the client's expectations overall.
Hennadii Akimov

Lead Marketing Manager, Devlight

Panem Agency provided PPC services for a mobile app development company. The team conducted competitor research and keyword research, wrote ad copies, launched ads, and constantly monitored campaigns. They are experienced, knowledgeable, and client-oriented.
Olena Shabunina

CEO, Semantrum

Thanks to Panem Agency's efforts, we saw a 20% increase in website traffic and a 15% improvement in keyword rankings. We were most impressed by Panem Agency's ability to provide tailored SEO solutions.
Kira Kolesnik

Marketing Specialist, Nimbus Platform

Panem Agency handled a software company's SEO initiatives. They conducted a website review, developed SEO and backlinking strategies, and optimized on-page content, keywords, and meta-tags. We were impressed with their SEO knowledge and commitment to tailoring solutions to our unique requirements.
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FAQ

What is SEO, and why is it important for tech and IT companies?

SEO is a practice of implementing changes to a website in order to increase its visibility on search engines and, as a result, get more organic traffic, increase brand recognition, and attract qualified leads. SEO focuses on meeting users' search needs by providing relevant, high-quality content and seamless user experience. Using SEO for tech companies allows the latter to increase online visibility and grow organic traffic to their websites, which is critical in this highly competitive sector.

How does SEO specifically benefit tech and IT companies?

Here are some key benefits of SEO for tech companies:
  • Increased online visibility. SEO can help your company improve your website's visibility so that your potential customers can easily find you when using relevant keywords.
  • Targeted traffic. SEO is the best way to get targeted traffic — by enriching your content with keywords your potential customers are searching for, it helps ensure that users visiting your site are interested in your offerings.
  • Establishing authority and trust. SEO-friendly content and high-quality backlinks can help increase your authority and position your company as an industry leader.
  • Improving user experience. SEO involves optimizing your website's structure, speed, and mobile-friendliness, enhancing user experience and leading to higher conversion rates.
  • Supporting the entire sales funnel. SEO supports all stages of the sales funnel, from awareness to decision-making.

How long does it take to see results from SEO efforts for tech and IT companies?

For a tech company, SEO can take around 6 months to show the first notable results. In some cases, consistent improvement can be seen no earlier than a year after the start of the campaign, chiefly because it takes time for search engines to find, crawl, and index your pages, which is outside of your control. A comprehensive SEO audit, keyword research, and resolving technical issues can take around 1-2 months. Depending on the size of your website, on-page optimization (optimizing your existing and producing new SEO-friendly content, implementing an internal linking strategy, optimizing metadata, etc.) can take from 3 to 6 months. Finally, an effective link-building strategy can require up to 12 months, and once everything is set up, an SEO team needs time to monitor results and make improvements.

How do you measure the success of SEO campaigns for tech and IT companies?

To gauge the success of SEO campaigns for tech and IT companies, we use a combination of KPIs and metrics, including organic traffic, keyword rankings, CTR (click-through rate), conversion rate, bounce rate, backlinks, ROI, and technical SEO metrics. For this, we leverage Google Analytics, Google Search Console, and third-party SEO tools.
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