Targeted advertising can be a key tool for attracting new clients and increasing brand awareness in the legal services niche. This approach allows you to target ads at a selected audience. Among others, the advantages of such a strategy include high relevance of advertising, the ability to measure the effectiveness of campaigns, and, most importantly, to optimize the budget. To ensure the effectiveness of this method, it’s essential to systematically revisit the strategy and update it as needed. Here’s how we worked and what results we achieved when partnering with a legal services center.
HOW DID WE WORK?
We started by conducting target audience analysis and identifying its major segments. Based on the analysis data, we developed new hypotheses and selected relevant interests. Our targeting team created a strategy and structure for advertising campaigns with the aim to receive conversions from audiences with identified interests as well as lookalike audiences. After that, we tested the audiences, optimized them, and scaled the process.
RESULTS
From 1 July to 31 July, we spent $302.03 and received 55 conversions at $5.01 each. The number of conversions grew by twice while their cost decreased by three times.
