Keyword Research
It's critical to bid on the right keywords if you want your ads to reach the right audiences. Targeting relevant keywords that are related to your products or services is the only way to generate qualified leads and sales. That is why Google Ads management professionals at Panem start each project by conducting keyword research. It lets us identify high-converting keywords that your target audience is actively searching for.
Competitor Analysis
We believe that building a successful Google Ads campaign is hardly possible without an in-depth competitor analysis. Fair enough, as when running ads on Google, you compete with other businesses in your industry. Our Google Ads management services include competitor analysis that helps us identify keywords and audiences your competitors are targeting, analyze their ad spend, and look into their ad copy, ad placements, and landing pages, and, finally, use this data to inform your campaigns.
Campaign & Ad Copy Creation
Based on keyword research and competitor analysis, our Google Ads management team creates campaigns designed for maximum efficiency and performance. Also, you can entrust us with writing ad copy for your Google Ads campaigns. We offer experienced copywriters who will craft compelling ad copy that drives clicks and keeps your leads engaged.
Detailed Reporting & Team Meetings
As a trusted Google Ads agency, we strive to live up to this reputation and do our best to provide our clients with absolute transparency and clear communication. Detailed monthly reports come as part of our Google Ads campaign management services. Our reports cover KPIs and other data that let you easily track the success of your campaigns. In addition, we offer regular meetings to make sure that you're informed every step of the way.
Conversion Tracking & ROI Analysis
If you expect the best results from your Google Ads campaigns, it's crucial to continuously track your conversions and overall ad performance so that you can adjust and improve campaigns. The good news is that the team of Google advertising experts at Panem can do this job for you. We'll keep a close eye on your conversions, ROI, and other KPIs to fine-tune your campaigns for better results.
Bid Management
Experts at our Google Ads management agency will use tried-and-true bid management strategies to make sure your Google Ads budget is spent efficiently. Our Google Ads specialists will continuously optimize your bids to maximize the results for your business while reducing costs. With us, you may rest assured that your ads appear to the right audience at the right time.
Google Ads Audit
If you're already running Google Ads but don't see the desired results, our Google Ads management company can help. Our specialists can audit your Google Ads account and existing campaigns to uncover inefficiencies that might be hindering your success. We also provide recommendations for improvements with further implementation after discussing them with you.
Marketing Plan & Goal Setting
Years of experience delivering a broad range of digital marketing services allow our agency to help you tailor a winning marketing plan. We'll work closely with you to set clear goals and define which opportunities offered by the Google Ads platform — search ads, YouTube ads, Google Shopping ads, or others — will work best to grow your business online.
Campaign Strategy & Execution
Our expert Google Ads team can create a custom campaign strategy tailored to your specific goals and niche. We'll precisely define your target audience and create the perfect combination of various types of campaigns to drive the desired conversions and sales. We'll present you with the strategy and proceed to execute it right after your approval.
Campaign Build-Out & Restructuring
We are here for you whether you're starting from scratch or need a revamp of your existing campaigns. Certified experts at our Google Ads management agency can handle the entire campaign build-out process with your business goals, high performance, and maximum cost efficiency in mind. We can also analyze and restructure your existing campaigns if they don't bring results.
Remarketing for Display & Search
Our Google Ads services include remarketing for Display and search campaigns to help you effectively re-engage users who have previously interacted with your website. Extensive experience providing PPC management services and a data-driven approach allow our team to develop highly-targeted, relevant remarketing campaigns designed to increase your ROI and strengthen your brand.
Geo-targeting, Dayparting & Device Analysis
We are convinced that effective Google Ads management goes beyond just targeting relevant keywords and audiences. Our Google Ads management services include geo-targeting, dayparting, and device analysis to derive crucial insights that let us optimize your campaigns for the best results. This analysis enables us to show your ads to the right people, in the right location, at the optimal time, and on the best-performing device.
Trend Analysis & Relative Market Share Research
To let our clients fully leverage the power of Google Ads, we constantly monitor market trends. This enables us to anticipate changes in consumer behavior and market demand, and proactively adjust your campaigns so that they remain relevant and effective.
