PPC Management Services We Offer
Detailed PPC Audit
Our PPC services include a detailed PPC audit that allows our PPC team to produce data-backed recommendations for your pay-per-click campaign. The audit enables specialists at our PPC management company to assess the performance of your existing PPC marketing campaigns, deriving valuable insights into how you can optimize your PPC efforts for better results. We’ll thoroughly analyze your competitors’ ads, bidding strategy, images, landing pages, and ad copy to spot areas for improvement.
Keyword Research & Analysis
Comprehensive keyword research lays a strong foundation for creating an effective PPC strategy. Experts at our pay-per-click marketing agency conduct in-depth keyword research to understand which keywords your potential customers use when searching for products or services online. Our PPC specialists will identify your target keywords and categorize them to create high-performing ad groups. We’ll also continuously improve your keyword list so that it aligns with your audience’s interests and search intent.
Bid Management
We take your advertising budget seriously and offer bid management as part of our pay-per-click services. Our experienced PPC specialists will closely monitor the performance of your bidding strategy so that you don’t waste a single cent. Ongoing monitoring and optimization help our bidding experts maximize your ROI by running your ads in front of the right people at the right time.
Ad Creatives
Panem is a full-service PPC management agency, and many clients rely on us not only to manage their PPC campaigns but also to write ad copy and create graphics. We have talented copywriters and designers who will work closely with you to craft impactful ads that will surely grab the attention of your target audience. Years of experience allow us to develop ad creatives that increase brand awareness, build trust, and ultimately generate conversions while differentiating your brand from competitors and maintaining its unique identity.
Landing Page Creation
We can create an engaging landing page to make sure that the traffic from your ads transforms into leads. Our specialists have the necessary expertise and skills to design an attractive landing page perfectly aligned with your ads to secure a seamless customer journey from impression to conversion.
Ads A/B Split Testing
Our PPC management services include A/B testing to assess the effectiveness of your PPC marketing strategy. For this, we create different versions of your landing page and PPC elements, such as copy, images, headlines, CTAs, and others. Once the ads go live, we closely monitor their performance to determine which versions drive more clicks and conversions. Our PPC team further uses the results of A/B testing to fine-tune your existing and future campaigns and enhance your overall pay-per-click performance.
Conversion Rate Optimization (CRO)
We provide a conversion rate optimization service to let our clients capture their target consumers at the right moment and on the right platform and seamlessly guide them toward purchase decisions. Digital marketing experts at Panem are known for crafting persuasive ads that resonate with target audiences and developing effective lead capture forms. We know how to increase ad quality score and drive desired conversion rates while keeping your PPC budget tight.
Remarketing/Retargeting Services
Our PPC marketing team can help you make your marketing efforts more cost-efficient by implementing remarketing and retargeting strategies. We’ll identify your best-performing advertising campaigns and tailor impactful retargeting ads to attract users who have already shown interest in your offerings. We can also assist you in developing a remarketing strategy to convince your customers to make repeat purchases by reaching out to them via email or SMS.
Display Ads
We provide professional assistance with display advertising campaign management to help you access an extensive audience across the web, build your brand, and increase awareness. Marketing experts at our PPC company can create engaging ads that are sure to resonate with your target audience. With our PPC services, you may rest assured that your display ads appear on high-traffic websites that your potential customers often visit.
Local Service Ads
Panem offers local PPC campaign management services to help businesses like yours reach more local leads, grow foot traffic to your brick-and-mortar location, and grow conversions. Local ads experts at our PPC advertising agency have years of experience connecting local businesses with people looking for their services, driving impressive sales and ROI.
Social Media Ad Services
Leverage our unparalleled expertise and years of experience to maximize the potential of social media to grow your brand recognition, cut down marketing costs, and ultimately drive more sales and revenue. Our social media marketing specialists will perform an in-depth analysis of your target audience and their social media behavior to select the top-performing images and write copy that resonates with your potential customers and drives brand engagement.
