eCommerce PPC Campaign Management Services

eCommerce PPC Services We Offer

Google Shopping Ads

The team of PPC specialists at Panem is here to help you make the most out of Google Shopping Ads, which appear as product listings with images, prices, and other essential product details. In addition to their powerful visual appeal, Google Shopping Ads show up above search results, driving tons of clicks and sales. Our eCommerce PPC experts provide end-to-end assistance with Google Shopping campaigns, from setting up your account and optimizing your product feed to managing bids, tracking performance, and refining strategies for maximum ROI.

Google Search Ads

Google Search Ads are short text-based ads that are displayed at the top of the search engine results pages. We have years of experience with successfully managing Google Search Ads for hundreds of businesses, including eCommerce stores. Certified specialists at our eCommerce PPC agency conduct thorough keyword research to make sure you reach your potential buyers wherever they are in the sales funnel, while our proven bidding tactics enable us to achieve a high return on ad spend.

Display Advertising

Display ads appear on websites, apps, or social media platforms as banners, images, or rich media. This type of online advertising attracts users’ attention, driving traffic and fostering brand awareness. Our eCommerce marketing team knows all the ins and outs of Display advertising. We offer our professional assistance to help you create, test, and optimize Display campaigns so that your ads reach your target customers at the right time and when they’re using the best-performing device.

Social Media Advertising

Social media marketing allows you to reach your potential customers where they spend most of their time. If you aren’t yet leveraging Facebook, Instagram, TikTok, or LinkedIn to grow your eCommerce business, the team of PPC experts at Panem can help. We’ll create engaging, visually appealing content that resonates with your target audience and run A/B testing to optimize your ads for the best results.

Remarketing Campaigns

Our eCommerce paid search experts have a proven track record of successfully managing remarketing campaigns for online stores. Remarketing allows you to advertise your offerings to users who have already engaged with your website. We can set up and manage remarketing campaigns to remind users of what you have to offer and encourage them to come back. If you’re looking to leverage this type of PPC advertising to grow conversions and secure a high ROAS, we are happy to help.

Bing Ads Management

While PPC marketing is thriving on Google, many eCommerce businesses reinforce their digital marketing strategy by running Microsoft Ads, and they couldn’t be more right. While not as popular as Google, Bing offers a demographic with a higher median income, a low cost per click, and lower competition. If this sounds relatable to you, contact us. Our team has the necessary expertise and skills to run successful eCommerce PPC campaigns on Bing.

Dynamic Product Ads

You can entrust our eCommerce PPC experts to set up and manage dynamic ads to take your digital marketing efforts to an entirely new level. Dynamic ads’ content is automatically tailored to each individual viewer based on their demographics, location, online behavior, and product preferences. What’s more, the real-time connection to your product catalog prevents you from advertising products that are out of stock, meaning that the right products are shown to the right people.

YouTube Advertising

YouTube boasts around 2.5 billion monthly active users, making it one of the top eCommerce advertising platforms. If you’re not yet using the potential of YouTube, our eCommerce PPC company can help. From setting up a YouTube Ads account, creating campaigns, and selecting the most effective targeting to optimizing ad performance, we cover it all. We provide everything you need to attract and convert your potential buyers through highly targeted advertisements on YouTube.

PPC Audit & Strategy

Our eCommerce PPC services include a PPC audit to identify the reasons why your existing PPC campaigns are underperforming. We’ll examine your keywords, targeting, ad copy, bidding strategies, and landing page elements to find out what might be hindering your PPC success. Based on the results, we’ll devise a detailed strategy for boosting the performance of your PPC campaigns.

Landing Page Optimization

At Panem, we take landing pages seriously since they play a decisive role in whether a user will convert. From our experience, we know that well-optimized landing pages can help you boost your eCommerce sales without increasing your ad budget. Our eCommerce PPC marketing services entail landing page optimization, where we’ll thoroughly analyze your existing pages for user experience and conversion pathways and produce solutions for improving them.

Local PPC Campaigns

If you’re interested in targeting users in specific geographic areas, consider using our local PPC ad services. Our PPC specialists have extensive experience in successfully managing local PPC ad campaigns. We have helped hundreds of clients reach people in specific cities or regions, saving them substantial costs and increasing local brand recognition.

Seasonal Campaigns

If you sell seasonal products, digital marketing experts at our eCommerce PPC agency can help you set up and launch a winning seasonal PPC campaign. We’ll start by identifying seasonal trends in your industry and relevant keywords. Based on this research, our PPC team will craft strong ad copy resonating with seasonal intent and create ad campaigns. We’ll also adjust your bidding strategy so that your online store stays competitive during peak seasons while securing a high ROAS.

Why Delegate eCommerce PPC Campaigns Management to Panem?

Expertise in Google Shopping Ads

Panem provides a full range of digital marketing services, including PPC for eCommerce. Among other ways to promote your online store, Google Shopping provides highly effective eCommerce PPC ads — catchy and visually appealing. Certified PPC specialists at our agency have unmatched expertise in managing Google Shopping Ads, so if you’re looking to leverage this platform for your business growth, delegate it to us.

Data-Driven Decision Making

We believe that time is money, and never play a guessing game with our clients’ PPC campaigns. Instead, our each step is supported by real data. We start by analyzing your audience and competitors and perform in-depth keyword research to lay a solid foundation for your PPC campaign strategy. In addition, we constantly monitor KPIs to make informed adjustments to your campaigns.

Proven Track Record with eCommerce Clients

Since our launch in 2015, we have worked with numerous eCommerce companies, helping them achieve their PPC goals while keeping their ad budgets tight. We take pride in the fact that most of your clients have been using our PPC services for years, keeping our client retention rates high. Our expertise and experience allow us to develop highly targeted per-per-click strategies to drive the best possible outcomes.

Customized PPC Strategies

At Panem, we don’t believe in a one-size-fits-all approach, especially when developing an eCommerce PPC strategy. Each eCommerce business is unique in its own way — different stores offer different products at different prices, they target different demographics, and pursue different marketing goals. That’s why we create customized strategies that align with your business’s specific needs, which helps us achieve the maximum effectiveness of your campaigns.

Advanced Targeting Techniques

When choosing us as your eCommerce PPC company, you gain access to a team of highly skilled targeting experts. Our PPC specialists use sophisticated targeting techniques that enable you to show your ads to the most relevant audiences. We leverage demographic data, user behavior insights, and interest-based targeting to make sure your ads reach users who are most likely to convert.

Transparent Reporting & Analytics

Our eCommerce PPC management services include reporting and analytics to let you make the most out of our PPC services. We use advanced analytics tools to keep a close eye on the performance of your campaigns and make prompt adjustments to improve your results. Also, we provide our clients with detailed reports covering metrics that reflect their campaigns’ performance and the overall progress of the project.

Multi-channel Ad Campaigns

We have the expertise to manage multi-channel advertising campaigns so that you can fully leverage your online presence. We can combine the opportunities of various platforms to effectively reach and engage your audience. If you’re looking to run Google Search, Google Shopping, Microsoft Ads, Facebook Ads, or any other campaigns simultaneously, we can handle that all for you.

Conversion Rate Optimization

Panem offers professional CRO services to help you achieve the highest possible conversion rates. For this, we’ll analyze your eCommerce website, looking at its usability, design, copy, CTAs, user flow, and overall performance. Based on this analysis, we’ll implement data-driven changes to enhance user experience and attract more conversions.

Ongoing Support & Consultation

Our work doesn’t end once we’ve set up and launched your PPC campaigns. We monitor your campaigns to make sure they perform at their best, and make necessary adjustments if we see an opportunity to improve the results. Also, we hold regular meetings with our clients to discuss the progress of the project and answer their questions concerning the performance of PPC campaigns.

Our eCommerce PPC Services Process

Initial Consultation & Goal Setting

We’ll start with a consultation to understand your business, products, and marketing goals. Our eCommerce PPC team will work closely with you to set clear, measurable objectives for your campaigns.

Market & Competitor Research

Once goals are set, we’ll conduct comprehensive market and competitor research to identify trends, key opportunities, and challenges. This data will let us develop an effective strategy tailored to your business needs.

PPC Strategy Development

Next, we’ll proceed to devise your PPC strategy. Our pay-per-click specialists will select the most effective platforms and ad formats, identify top-performing keywords, and write compelling ad copy

Campaign Setup & Launch

Now, we’ll create your ad campaigns and set up tracking, and, after a thorough review, we’ll launch the campaigns and wait for the first results.

Ongoing Management & Optimization

Running an effective PPC campaign requires constant monitoring and fine-tuning. We’ll continuously analyze performance data and optimize bids, targeting, and ad creatives so that your ads remain competitive.

Regular Reporting & Analysis

You’ll receive regular reports that highlight conversions, click-through rates, ROAS, and other critical metrics to provide you with clear insights into how your campaigns are performing.

Continuous Improvement & Scaling

Our commitment doesn’t end once you get high-performing campaigns. We’ll test new strategies and scale the most successful campaigns to drive even greater results.

eCommerce PPC Services You Can Trust

Panem is a leading eCommerce PPC agency with a decade-long experience achieving and exceeding our clients’ PPC goals. We offer an end-to-end range of PPC management services for eCommerce, offering our clients professional assistance at every stage of their PPC journey. We handle everything, from helping you create a Google Ads account and setting up your campaigns to ongoing monitoring and optimization.

If you’re an eCommerce business looking for a reliable eCommerce PPC management company, contact us today to find out how we can help.