What Is White Label SEO, and How Does It Work
White label SEO, also known as private-label SEO or SEO reselling, refers to providing SEO services that are rebranded and resold by another company as their own. This business model allows digital marketing agencies to offer SEO services to their clients without building and managing an in-house SEO team.
Also, it’s a common practice for agencies that can’t handle excessive workloads but don’t want to lose clients or lack the expertise to address specific SEO needs.
A white label SEO service provider does all the same job that’s normally done for any other client — keyword research, technical audit, optimization, content creation, link building, analytics, reporting, etc., but the reseller resells the service under their brand name.
Why Work with a White Label SEO Agency
- Flexibility: Even if you have an experienced in-house team, they might lack expertise in certain aspects of SEO. For example, you might have brilliant specialists to deal with technical SEO issues, but they might not be that good at writing content. To effectively address your clients’ needs, you can outsource certain aspects of an SEO campaign. This way, white label SEO services provide you with the flexibility to offer comprehensive SEO solutions without the need to employ an extra workforce.
- Cost-Efficiency: By hiring white label SEO services, you don’t need to worry about overheads such as recruitment costs, salaries, bonuses, training, office space and supplies, hardware, expensive subscriptions to SEO tools, and so on. You only pay the white label SEO agency for the services they deliver.
- Access to Expertise: Working with a white label SEO agency gives you access to seasoned SEO professionals and expert project managers. This lets you deliver top-quality services to meet and exceed your clients’ expectations, ultimately strengthening your agency’s reputation and driving more clients.
How To Select a White Label SEO Company
Choosing a white label SEO services provider is a critical step as you’re literally putting your reputation in their hands. Here are some steps to help you select your perfect white label SEO partner:
- Read Independent Reviews: It’s vital to work with a trusted company when you outsource your SEO projects. Take the time to read reviews about the agencies on your shortlist. You can find them on the agencies’ websites and third-party platforms like G2 or Clutch. This will help you understand the quality of white label SEO services they deliver and assess each company’s reputation and credibility.
- Explore Case Studies: Case studies are real-world stories demonstrating how white label SEO services providers deliver results to their clients. Well-written case studies detail the challenges, solutions, and outcomes of a project, providing you with valuable information that will help you make an informed decision.
- Make Sure They Use Ethical SEO Practices: While black-hat SEO practices such as keyword stuffing, hidden text, duplicate content, and misleading redirects can bring quick results, these tactics often lead to penalties by search engines, which can be disastrous for your client and, consequently, your company’s reputation. Ensure that the white label SEO service provider you choose uses ethical SEO practices. The best way to check this is to talk to them and find out whether they’re transparent about their methods.
- Consider Pricing Models: Different white label SEO agencies might offer different pricing models. When choosing your partner, make sure the pricing options they offer align with your business goals. Common pricing approaches include project-based pricing (a fixed amount per project), monthly packages (a recurring fee), hourly rates (paying for hours spent on a project), and custom pricing (quoting a custom price for unique projects).
- Assess Communication: Efficient communication is essential when working with a white label SEO agency — poor communication can negatively affect the delivery of SEO services to the end customer. Ensure that the agency you choose has clear communication channels, holds regular check-in meetings, and is available for quick questions between these meetings.
What To Expect from White Label SEO Services
This will directly depend on the package you choose. Regardless of your choice, our SEO team will do their best to enable you to make the most of integrated services, while our experienced project managers will work closely with you to ensure your needs are met.