• PANEM / Targeted & Programmatic Advertising Services

Targeted & Programmatic Advertising Services

Discover our professional programmatic and targeted advertising services to boost brand awareness, drive qualified leads, and grow sales.

Benefits of Targeted Advertising

Enhanced Audience Reach

Did you know that more than 50% of prospects turn out to be a mismatch? Luckily, you can easily avoid this with targeted advertising solutions, which allow you to engage users who are most interested in your products, with zero wasted impressions.

Increased ROI

When you show ads to interested customers, you get more conversions, more sales, and, consequently, a higher revenue. What is more, accurate targeting allows you to reduce the price for a click, all leading to a better return on investment.

Greater Brand Awareness

Targeted campaigns are a sure-fire way to foster brand awareness with potential customers. They allow marketers to build loyalty by reaching people who have already shown interest in products or services offered by the advertiser.

Personalized User Experience

In addition to showing specific ads to certain audiences, targeted digital campaigns let you vary the content of an ad (copy, image, etc.) to appeal to different segments of your target audience.

Cost-Effective Campaigns

Targeted advertising is less expensive than most digital marketing campaigns. Moreover, you never go over budget with this type of advertising campaign: once you reach the limit, an advertising platform stops showing your ad.

Our Targeted Advertising Services

Website Remarketing

Digital marketing specialists at Panem can develop and implement a winning remarketing strategy to reach users who have previously engaged with your website. Targeted ads help us capture your best leads and get them back to your website to convert.

Geofencing

Our targeted advertising services include geofencing to let you target all users within specific geographic areas. Geofencing can help you increase foot traffic to your brick-and-mortar location, attract more online traffic to your website or app, and, ultimately, grow conversions and sales.

Contextual Targeting

We can help you create and implement a robust contextual advertising strategy to target prospects who are visiting pages with content related to your offerings. We’ll hand-pick the best keywords and topics to secure the most precise targeting possible.

CRM Targeting

We offer CRM targeting as part of our targeted online marketing services to help you effectively reengage your existing customers and deliver highly personalized messages. This involves segmenting your customers based on their behavior and preferences and creating ads to cater to different segments.

Competitor Conquesting

Competitor conquesting allows you to target competitors’ audiences in order to outperform the competition. From showing your ads to users who visit competitors’ websites to highlighting your product’s strengths against competitor weaknesses, we have a range of tactics up our sleeves.

Landing Page Optimization

We provide a landing page optimization service to help you generate more leads and sales. We’ll audit and enhance your landing page elements so that they deliver a better user experience and more tailored messaging, making the page more conversion-friendly.

Targeted Advertising Company You Can Trust

Years of experience delivering high-quality services combined with our data-driven approach make us one of the top targeted advertising companies. Our team of targeted ad specialists is here to help you grow your customer base through this exceptional advertising method.

Contact us today to book a consultation with our targeting expert.

Companies We Worked With

Get Started with Panem’s Targeted Advertising Services

Companies We Worked With

Why Choose Panem for Targeted Advertising?

1
Tailored Advertising Solutions

At Panem, we don't believe in a one-size-fits-all approach, which is why we offer customized marketing solutions tailored to your specific goals. Whether you're looking to increase brand awareness or drive conversions, we're here to help you create personalized campaigns that align with your audience, industry, and objectives.

2
Advanced Programmatic Techniques

Our advertising agency offers next-gen programmatic advertising services to let you leverage the power of automation and real-time bidding. We use cutting-edge tools to place your ads in front of the right audience at the optimal moment, maximizing ad spend and minimizing waste.

3
Expert Team & Proven Results

Panem offers a professional team of targeting specialists who can help you achieve your goals in the shortest time possible. As a targeted marketing services provider, we have helped hundreds of clients to effectively reach their target customers, resulting in increased conversions and sales.

4
Transparent Reporting & Analytics

Panem is one of the targeted advertising companies that believe in absolute transparency. We provide our clients with detailed reports so that they have a clear view of their campaigns' performance. Besides the tools provided by advertising platforms, we use additional analytics engines that help us make more informed decisions.

Customer Reviews
Lily Smirnova

Marketing Director, CoreValue

Panem Agency is an ongoing partner that handles SEO, PPC, and content marketing efforts. They aim to improve Google rankings and boost traffic by revising targeted keywords, link building, and web development.
Dmytro Lazarchuk

CMO Relokia

Panem has been our SEO friend for about 3 years. During our cooperation, we've made significant progress in promoting our products and services. The Panem team is result-oriented and, unlike other SEO companies, they are always on the client's side. I strongly recommend Panem as a reliable and effective partner in the field of SE-optimization and promotion.
OLEH SLOBODYANNYK

CEO Visengine

Panem team is professional and always committed to results. We were quite impressed by the in-depth analysis of the market prior to setting out our campaigns. With a hand-in-hand approach Panem team has delivered even better results than expected.
Alex Igrov

CMO, ITFin

They’re responsive and always available to answer any questions about the project. We’re absolutely satisfied with the results, our goals have been met and even exceeded. Their knowledge of PPC and transparent communication is most impressive.
Alexey Shapran, CEO

PioGroup

Their specialists are as professional and as efficient as possible in fulfilling their tasks. Thanks to Panem Agency's work, the client's position in search engine results pages rose to the top five. Panem Agency delivered items on time and communicated transparently. Moreover, they offered good reports, explained things clearly, and met all of the client's expectations overall.
Hennadii Akimov

Lead Marketing Manager, Devlight

Panem Agency provided PPC services for a mobile app development company. The team conducted competitor research and keyword research, wrote ad copies, launched ads, and constantly monitored campaigns. They are experienced, knowledgeable, and client-oriented.
Olena Shabunina

CEO, Semantrum

Thanks to Panem Agency's efforts, we saw a 20% increase in website traffic and a 15% improvement in keyword rankings. We were most impressed by Panem Agency's ability to provide tailored SEO solutions.
Kira Kolesnik

Marketing Specialist, Nimbus Platform

Panem Agency handled a software company's SEO initiatives. They conducted a website review, developed SEO and backlinking strategies, and optimized on-page content, keywords, and meta-tags. We were impressed with their SEO knowledge and commitment to tailoring solutions to our unique requirements.

FAQ

What is targeted advertising?

Targeted advertising is a type of digital advertising that delivers ads to users based on their interests, buying preferences, and specific characteristics, such as age, gender, location, etc. Advertisers collect this data by tracking user online activity.

How does programmatic advertising work?

Programmatic advertising helps generate relevant impressions by purchasing digital ad inventory across mobile, web, apps, social media, etc., using parameters set by the advertiser. It employs workflow automation and ML algorithms to show certain ads to certain audiences based on predefined signals, such as shopping patterns. When a user clicks on a publisher's website, the publisher puts up the ad impression for auction via header bidding and one or several SSPs. Next, the DSP bids in the name of the advertiser for that impression and the publisher automatically gives impressions to the winner, i.e., the advertiser offering the highest CPM (cost per one thousand impressions).

What platforms do you use for targeted advertising?

We can help you run targeted ads on Google Search, Google Display Network, Facebook, Instagram, Pinterest, LinkedIn, and TikTok.

How can targeted advertising benefit my business?

Targeted ads enable you to reach the right audience with relevant ads, leading to higher engagement, improved brand awareness, and better conversion rates. Since they're shown to people who are most interested in your products or services, targeted ads also help reduce wasted ad spend, ultimately increasing your ROI.
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