OUR STRATEGY
STAGE 1
- Niche and competitor analysis
Analyzing the niche and the competition helped us draw up our next steps in the promotion of the product since the client’s topic is quite specific. It was important for us to adjust our direction and precisely define the topic to get the top positions due to greater relevance than competitor sites.
- Technical audit of the website
To ensure the best results, we conducted a technical audit of the website. It helped us identify numerous errors and shortcomings, which were then promptly fixed by our team.
- Content creation
First, we needed to select keywords that would best match the search queries of potential site visitors. Once we started our research we realized that the search results were very different and didn’t often correspond to the proper segment. Our team managed to achieve the desired result only by communicating with the customer and relying on his deep understanding of the niche. As a result, we created all the content for the site from scratch.
STAGE 2
- Link-building strategy
At this stage, we faced a problem caused by the specificity of the niche — it was difficult to find sites that would match the topic. The sites competitors used turned out unattainable due to a number of reasons beyond our control, such as budget. So we approached the selection of sites for implementing our link-building strategy creatively, looking for different options that would perfectly match the client’s niche.
- Internal linking
After we prioritized pages for promotion, we got down to internal linking.
Challenges. Our team elaborately worked on the site structure and content, keeping clear of irrelevant search results and information from competitors, which were caused by the specificity of the niche. Based on our experience in promoting sites, we developed a structure for all pages, and organically added the necessary queries to product information.
Our achievements after six months after the site was opened for indexing:
From 0 to almost 100,000 impressions
Stable backlink growth:
DR: 20
Ranking positions:
Positions for low-volume keywords:
We continue working with BF Tech. We are actively working on the blog, creating articles focused on low-volume queries aimed at attracting additional informational traffic. This, in turn, positively affects the site’s positions for commercial queries and increases the thematic relevance of the resource.
For successful promotion of sites on search engines, it is necessary to combine practical knowledge with expertise, analytics, technical optimization and fruitful cooperation with the client. Search engines have quite strict requirements, followed by constant algorithm updates, which is why it’s vital to be innovative to achieve desired KPIs. Our team uses an integrated approach, which significantly improves results.
