Crafting Designs and Concepts for Outdoor Advertising Campaigns

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Outdoor advertising holds a key position in establishing a brand’s identity and recognition. It serves as a real-time navigational tool, guiding customers straight to your doorstep. The challenge lies in designing an aesthetic that doesn’t crowd the information landscape, yet still manages to capture the potential customer’s eye.

1. Crafted city lights and banners for the “Rodyna” network of medical centers. Utilizing the brand’s signature colors and illustrations ensured recognition while the minimalist design promoted easy comprehension.

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2. Conceptualized an outdoor advertising proposal for Kolibri beauty salon, incorporating options for outdoor signage, wall light design, and corporate design of glass surfaces. The aim was to establish an exquisite minimalist identity that fuses metallic and glossy finishes.

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3. Developed an outdoor advertising proposal for the recruitment company Bez Kordoniv. To grab attention, we proposed a dynamic, vibrant design that encourages action. The key was to invoke a sense of lightness and a spirit of adventure in the viewer, dispelling fears of seeking employment abroad. This design perfectly dovetails with the city’s informational ambiance.

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4. Constructed outdoor advertising for the “Bioclinic” dental clinic. With cool shades signifying cleanliness and orderliness, their fundamental use in our design was essential. The primary goal was to instill trust in potential clients. This design concept seamlessly integrates into any informational environment.

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