Challenges:
- This is a new and growing industry, so search results on Google are varied and mixed.
- High competition in the USA.
- Multilingual website – over 100 languages
- Many technical issues and difficulties with indexing and cannibalization
Project steps:
- Technical audit of the website and recommendations for resolving indexing issues, improving speed, etc.
- Competitor analysis
- Keyword research, clustering, and distribution across pages to address the issue of cannibalization
- Development of a content strategy for the website
- Creating tasks for writing blog content and optimizing content on existing business pages
- Development of a link-building strategy
Results:
- We achieved a significant increase in the site’s visibility from the beginning of cooperation with the client:
To understand how organic traffic grew, we compared the periods from January to February and from October to November. The number of impressions increased by 176K – 160% per month for priority keywords, and organic traffic increased by 137% (the number of clicks increased by 3.36K per month) as shown in the screenshot below:
- Building a content strategy together with the client for growing Blog articles that highlight the company’s expertise and cover informational keywords. With the help of SEO optimized and high-quality content, new and existing articles have taken positions in the TOP-10 in Google search results in the USA without backlinks.
- For example, the article “The Top 7 Test Data Management Tools” now ranks in the top 10 for the main keywords in the USA, UK and Netherlands
- The article “What Is the ROI of Synthetic Data?” now ranks 2 positions for the main keyword in the USA, and 1 position in the Great Britain and Netherlands.
- The article “The Best Data Anonymization Tools For Privacy Protection Compliance” now ranks in the top 5 for the main keywords in the USA, UK and Netherlands
- The article “Top 7 Synthetic Data Companies Plus Criteria for Choosing the Best Provider” ranks 1 position for the main keywords in the USA, UK and Netherlands
Next steps:
- Implementation of the link-building strategy to enhance the website’s authority
- Working on new content for the blog
- Expanding the website structure
- Identifying new directions and growth opportunities
- Optimizing other priority languages
