Running advertising campaigns for a marriage registration service requires a special approach, since the target audience is quite narrow — couples planning a wedding. In this case study, we would like to show how marketing strategies can be effectively used to attract target customers. By focusing on targeted messages and audience research, we managed to succeed in promoting this specific service.
HOW DID WE WORK?
- Conducting target audience analysis, identifying the major segments
- Developing new hypotheses and selecting relevant interests
- Developing a strategy and structure for advertising campaigns with the aim to receive conversions from audiences with identified interests and lookalike audiences
- Testing audiences, optimization, and scaling
RESULTS
From 1 July to 31 July, we spent $154.55 and got 100 conversions at $1.55 each. The number of conversions grew by twice while their cost decreased by twice.
