PROJECT STAGES
STAGE 1
- Niche and competitor analysis
Niche analysis showed that we needed to promote information pages that were ranking for important queries and the page on the marketplace.
- Technical audit of the site
We performed a coprehensive audit of the website and described all technical and usability issues. All errors were corrected according to our recommendations.
- Collecting keywords
We analyzed existing pages, search queries they matched, and search results, and agreed on all keywords with the client to properly optimize their existing content.
- Designing technical tasks and optimizing content
We prepared detailed technical tasks for each page, including links, CTAs, content blocks, LSI terms, etc.
STAGE 2
- Link-building strategy
We developed a link-building strategy, which included keywords and pages to promote, the number and types of links, and anchors.
It was a challenging task due to competitors’ great numbers of backlinks. Our goal was to select only trusted, most profitable, relevant, and affordable donor sites.
Our link-building strategy also included buying unanchored links to the page on the marketplace.
This is a complex, lengthy process we keep working on.
- Developing the content plan
Besides promoting the main commercial pages we decided to develop the blog to cover more keywords, update content more frequently, and create additional opportunities for internal linking. We prepared detailed technical tasks for content creation.
OUR RESULTS:
The most important commercial keywords are in top 5:
DR: 35
Stable backlink growth:
Increase in organic keywords and traffic:
Increase in clicks, impressions, and the average position on GSC:
Positions for the major commercial keywords:
The website’s promotion is an ongoing effort, guided by our comprehensive content plan and the continuous expansion of searchable keywords. We’re dedicatedly accumulating high-quality backlinks and elevating the site’s authority level.
For us, the key pillars of this promotional campaign are robust analytics and continuous enhancement. The whole process was meticulously mapped out and implemented in a phased manner, enabling us to target a broader array of keywords and maintain a regular flow of fresh content updates on the site.
