PROJECT STEPS
- Identifying technical issues and producing recommendations for eliminating them.
- Collecting keywords matching the client’s offerings.
- Competitor analysis (website structure, metrics, strengths).
- Continuous extension of the website structure based on the existing relevant keywords (color, material, origin) and competitor analysis, as well as providing recommendations for proper internal linking.
- Producing recommendations for improving E-E-A-T factors (Experience, Expertise, Authoritativeness, Trustworthiness), which are important for online stores.
- Optimizing existing content and providing recommendations for creating new pages.
- Well-thought-out, systematic, and consistent link building.
RESULTS WE ACHIEVED
- Increasing impressions and clicks (the traffic grew by 235%)
A Google Search Console graph showing the growth of clicks and impressions over a period of 12 months:
By November 17, 2022, the average numbers of impressions and clicks had grown to 4,419 and 136 per day accordingly.
By November 13, 2023, the average numbers of impressions and clicks had grown to 13,204 and 463 per day accordingly.
- Getting category pages into the top 10 for relevant keywords.
Examples of ranking positions for some keywords:
