An SEO Strategy for a Cheese Store

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The Client: A wholesale and retail food store offering dairy products and groceries, focusing mainly on cheese. There are also physical stores in Khmelnytskyi and Kamianets-Podilskyi.

Target Geography: Ukraine

The Niche: E-commerce

Language: Ukrainian

Project Period: 17 November 2022 — ongoing

The Task:

  • Growing relevant organic traffic
  • Getting the priority goods into the top positions on search results pages

The Challenge:

  • Intense competition for commercial queries (competing with marketplaces)
  • A young website having no trust from the search engine

PROJECT STEPS

  1. Technical audit of the site and providing recommendations for eliminating errors. This step is crucial for identifying any technical issues that may prevent the website from working properly, including slow loading speed, broken links, poor mobile optimization, etc. Resolving these issues significantly improved the site’s usability and its ranking on search engines.
  2. Competitor analysis, evaluation of key metrics, and identification of strengths. Understanding your competitors’ strategies and results is key to outperforming them. By analyzing competitor websites, we identified their strengths and weaknesses and used this information to create a more effective strategy.
  3. Collection of keywords according to the goods offered by the store. Keywords help potential customers to find products or services online.
  4. Expanding the structure of the site considering the structure of competitor websites and the presence of keywords, creating filters. A well-structured website makes it easy for users to navigate it and find what they are looking for. It also helps search engines understand the content of the site and its relevance to specific search queries.
  5. Producing recommendations for meta tags (Title, Description, H1 tags). This helps search engines to understand the content of the web pages and to properly rank them.
  6. Recommendations for improving the E-E-A-T factors (Experience, Expertise, Authoritativeness, Trustworthiness). These factors are extremely important for online stores, because they can increase the trustworthiness of the website and its rankings.
  7. Optimizing the existing content for search queries and providing recommendations for writing new content. At this stage, we made the content more attractive and relevant for both users and search engines.
  8. Recommendations for effective internal linking. This process helped distribute the links on the website more evenly.
  9. Gradual and systematic increase of high-quality backlinks to the site.

RESULTS WE ACHIEVED:

  • Increasing relevant traffic (134 clicks and 7,702 impressions per day on average)

A Google Search Console graph showing organic traffic growth during 6 months:

On average, there were 38 transactions and 2,529 impressions per day in August:

In 3 months, the client started to receive up to 134 transactions and 7,709 impressions per day. The organic traffic tripled over this period.

According to Google Search Console, the website received a total of 1,100 clicks and 77,100 impressions in July.

In just 28 days, between 23 October 2023 and 19 November 2023, the website received 3,260 clicks and 207,422 impressions (The organic traffic doubled for the last 4 months)

  • Getting into the top 10 of the priority cheese categories

Some examples of keyword rankings:

  • Domain Rating (DR) growth, which demonstrates the effectiveness of the link-building strategy and increase in the number of quality backlinks

CONCLUSION

Thanks to a well-thought-out and consistent SEO strategy for internal and external optimization, organic traffic has doubled over the last 4 months, 17 priority product categories have got into the top 10, and the site’s Domain Rating has increased from 0 to 14.

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