SEO STRATEGY STEP-BY-STEP
Considering all the issues and shortcomings of the website, we decided to divide the process into several stages:
Stage 1:
- Technical audit of the website — one of the main tasks before starting the work
- Analyzing the website’s content from the SEO perspective and developing the promotion strategy
Stage 2:
- Correcting technical issues
- Optimizing pages for job offer categories, which was set as a priority task by our client
- Blog optimization — while we were working on the priority tasks, the client decided to optimize the blog as well
Stage 3:
- Developing and implementing a link-building strategy
- Acquiring external links
SEO blogging — an example of a successful case
- Collection of semantics around the relevant queries in this niche and selection of topics for the blog
- Developing technical tasks for the blog. This involves the following steps:
- Identifying user intent (users who use queries from the cluster to search for information)
- Analyzing competition for a query we were focusing on (these were short articles with lists of countries and average salaries)
- Analyzing the structure of competitor articles: all the articles were similar, without a special structure
- Writing an article using H1-H3 headers. We decided to make this article more interesting and informative. We compared salaries in different countries, including trends and factors affecting them, which gave us advantage over competitors. We also selected TF-IDF keywords to strengthen the intent of the topic.
It’s important to avoid writing articles similar to competitors’. Instead, you should consider the analysis results and do better.
The Result
The article drove over 2,000 organic clicks in three months and appeared in good positions over 30,000 times on search results pages.
GSC Data:
In the past three months, the article got the 2nd position among other pages of this website for organic traffic:
Looking at the analytics for the past 12 months, the result of this publication can be clearly observed. While we were optimizing the website technically, the results were not so impressive. However, things changed once the article was published — this screenshot clearly demonstrates the growth in organic traffic after the publication.
The Ahrefs graphs showing the growth in organic traffic and keywords:
According to Ahrefs, this page has been holding the 4th position for the past 6 months (taking into account that the article was indexed 3 months ago). The screenshot clearly demonstrates the organic query growth (the red line). This page has the highest number of organic keywords compared to all the other pages — 579.
The main keyword is “gemiddeld salaris europa”, which allowed us to get into the 2nd position on the organic search results page. For some other relevant high-frequency keywords, the article has the 1st position.
Positions for keywords:
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- 16 keywords: top 1-3 positions
- 47 keywords: top 10 positions
- 123 keywords: top 20 positions
The Ahrefs screenshot showing the page’s positions for relevant niche queries:
Conclusions
Blogging is a powerful tool for generating organic traffic to a website. A tailored SEO strategy focused on the blog allowed us to achieve a significant increase in organic traffic in a short period of time. This article delivered a good result without implementing external links, which proves the effectiveness of blogging for growing organic traffic.
