BEFORE BLACK FRIDAY
AUGUST
What we did: analyzing former advertising campaigns, developing the strategy, setting up GTM, segmenting the audience based on the location (according to Google Analytics), creating custom audiences.
Advertising Budget: $400 per month
Target Geography: USA, Canada
Goals: catalog, conversion
Costs: $374,80
Number of Sales: 1 (catalog)
Total Conversion Value: $374,00
ROAS: 1.04
SEPTEMBER
What we did:
- optimizing audiences + creating LaL
- analytics + optimization
- convincing the client to increase the budget
Advertising Budget: $500 per month
Target Geography: country-level ( USA, Canada) / custom
Goals: catalog, conversion
Costs: $478,65
Number of Sales: 2 (catalog)
Total Conversion Value: $2,926.00
ROAS: 6.11
OCTOBER
What we did:
- optimizing audiences + creating LaL
- analytics + optimization
- convincing the client to increase the budget
Advertising Budget: $700 per month
Target Geography: country-level (USA, Canada) / custom / LaL
Goals: catalog, conversion
Costs: $658.98
Number of Sales: 3 (catalog)
Total Conversion Value: $ 4,694.00
ROAS: 7.12
BLACK FRIDAY
NOVEMBER
While the site was being redesigned in November, the Black Friday ads were launched on 23 November 2021.
What we did:
- creating audiences and preparing Black Friday offers
- analytics + optimization
- budget allocation
- producing creatives and writing ad copies
Advertising Budget: $610.15 per month
Target Geography: country-level (USA, Canada) / custom / LaL
Goals: catalog, conversion
Costs: $610.15
Number of Sales: 6 (catalog)
Total Conversion Value: $12,448.11
ROAS: 20.40
Reach: 22,274
Clicks: 2,158
Average CTR: 3.97%
Average Cost per Click: 0.28 $
Goals were achieved and exceeded.
A well-thought-out, gradual start is the key to a good result.
Now we know the audience, its preferences, behavior, and location, we know how to formulate an offer for it and make sales only with the help of creativity and the right words in the description.
