WHICH COMPANIES SHOULD CONSIDER CREATING A PROFILE ON CLUTCH?
If your company works in the field of technology and consulting, register as soon as possible and don’t miss the opportunity to get an additional lead generation channel.
Let’s take a closer look at which businesses should definitely consider signing up for Clutch:
- IT companies: particularly, software developers, IT consultants, cloud service providers. Reviews will improve your reputation and make your business more attractive to customers.
- Marketing agencies: if you are looking for a path to development, you are making the right choice. The platform allows you to demonstrate professional success and share successful cases, attracting the interest of clients.
- B2B companies: Clutch is an excellent tool for building trust and authority. Use the platform to showcase your specialized skills.
- Startups: projects looking for support or funding can also use Clutch. Present successful cases and attract the attention of investors.
We recommend consulting agencies, e-commerce businesses, and product companies to consider Clutch as a platform for development. It’s also worth mentioning that having an established profile on Clutch positively affects creating an employer brand:
- The attractiveness of your brand increases. Prospective candidates often check the company and its rating on Clutch. A successful profile shows your organization in a positive light and helps build an image of a reliable and effective employer.
- It’s an effective tool for demonstrating the company’s values and culture. Having a profile on Clutch is another chance to highlight your values, mission, and corporate culture. It’s a powerful magnet for talented professionals looking for work.
HOW TO CHOOSE YOUR CATEGORY ON CLUTCH?
It might seem that the algorithm is simple: define your target audience, your main services, review category descriptions, and that’s it! But in fact, it’s not as simple as it seems at first glance and requires deeper research and expertise. Let’s try to sort it out.
Step 1. Define your target audience
This will help you understand which categories are most suitable for your company.
Step 2: Identify your core services
Make a list of all your services. Next, select a few services that are most valuable to your audience. This will help you narrow down the categories that are most relevant to your business.
Step 3. Research your competitors
Draw up a list of your main competitors and the categories they represent. This way, you’ll find out which niches are popular as well as identify categories with less severe competition.
Step 4. Calculate your budget
The price may vary by category, so we advise you to explore this aspect in detail. Make sure you choose a category that is affordable and offers good value for money.
Step 5: Consider your long-term goals
Choosing a category is not as simple as it seems at first glance. Still, making the right choice will help you achieve your goals and scale your business in the long term.
NB!
To make the most of Clutch, you should understand the fundamental rules of competition:
- The most popular category won’t generate desired results. Broad niches usually have the most intense competition, so you’ll get very little traffic. Category leaders buy sponsorship to be at the top of the page, reducing your chances of being noticed. Due to this, it’s very difficult to get noticed among the giant companies. It’s better to choose a narrower category with more room for development. It’s also important to understand that the broader the category, the larger the number of irrelevant leads.
- Check the category’s traffic first. When choosing a category, identify your target audience and the kind of customers you are looking for. Since most platforms like Clutch resell traffic, you need to research their organic metrics. This can be done using services such as https://ahrefs.com/ and others. Also, bear in mind that the broader the category, the more irrelevant leads from the countries you might not be interested in.
- Buying a sponsorship requires preparation. For your investment in Clutch to be worthwhile, we recommend thoroughly exploring the points described above. You can spend $10,000 and only get one relevant customer in return. Don’t spend money on broad categories, as it’s better to optimize costs and buy sponsorships in several categories with lower traffic, where leads know exactly what they are looking for.
Extra tip: Try creating a separate page for each category, this will help you capture more quality leads.
This brief guide will help you choose the right category on Clutch and create a professional portfolio for your company. Follow these steps to ensure that your agency lands in the right and most relevant category.
