CHALLENGES AND PROJECT STEPS
IDENTIFYING THE CAMPAIGN TO CATER TO BUSINESS NEEDS
WE STARTED WITH A STANDARD SHOPPING CAMPAIGN
We started our work with a budget of UAH100. First of all, we focused on products that were already in stock. Over time, our client began to purchase larger volumes of goods, which allowed us to segment ads by product categories.
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At the same time, we noticed that many businesses using Google Ads were massively transitioning from the Standard shopping strategy to alternative methods of advertising.
When the supply of goods began to increase and the competitive market began to grow, we realized that the advertising approach needed to be updated for ads to scale and remain competitive.
THE SOLUTION: LAUNCHING ADS WITH MINIMUM BUDGET
We decided to optimize the advertising campaign using Performance Max. We chose this type of campaign due to easy setup, the ability to reach new audiences across multiple channels and Google networks, and its simplified automation system based on machine learning principles. Such a campaign optimizes bids and ad placements as effectively as possible, which helps to increase the number or value of conversions and achieve the established goals. Moreover, Performance Max helps to achieve another important goal: increasing brand awareness.
THE RESULT: TRAFFIC AND INCOME START GROWING
As a result of the well-thought-out settings and all the efforts made, the profitability of the Japanese beauty products e-commerce store increased by 800%. Also, the brand has seen an 800% increase in conversion rate.
LOOKING AHEAD
Keep testing until you get the desired result.
Performance Max allows you to start with a small budget and reach a large audience.
