CONSTRUCTING AN ENGAGING BRAND IDENTITY FOR ARSENAL MILITARY TRAINING SCHOOL
The realm of military-themed branding is typically anchored in the stern, uniform design language often awash in militaristic hues. However, with the Arsenal project, we chose to navigate away from the conventional military aesthetics and breathe a more civilian-friendly color into the brand. The reasoning? It’s rooted in the school’s purpose – offering military training programs to a diverse audience, including men, women, and novices in the field.
Our marketing experts delved deep into this niche, sparking off a flurry of creative ideas. We set the wheels in motion with brand strategy, moved on to visual element design, and then took the reins of social media management. The cornerstone of this project’s success lies in our holistic approach.
The judicious selection of colors and typography enabled us to mirror the school’s unique ethos. A meticulously crafted identity, marked by a distinctive logo and harmonious brand design, bolsters reputation and ensures instant recognition. Hence, the Arsenal military training school’s branding serves as a robust and trustworthy beacon for potential students.
